Elvis Presley and Hilton Manager Alex Shoofey

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The day after Elvis Presley opened at Las Vegas' Hotel International in 1969, the resort's president, Alex Shoofey, was in the showroom having a cup of coffee with Presley's manager, Colonel Tom Parker.

Despite a hugely successful opening night, Shoofey was unhappy because the king of rock 'n' roll had been contracted to only two weeks a year at the new 1,500-room resort that today is the Las Vegas Hilton.

'Listen', Shoofey recalled telling Parker in his 2003 UNLV oral history interview. 'I'd like to extend your contract'.

Parker balked: 'Alex, it's too early. Let's find out whether he (Presley) can make it or not'.

'I'll take that chance right now', Shoofey said.

He then scribbled on the tablecloth a new pact that would result in more than 700 sell out performances from 1969 to 1976, resparking Presley's career and making him a Las Vegas icon.

Alexander James Shoofey rose from humble beginnings in a Brooklyn orphanage to become a Las Vegas gaming giant, successively running the Sahara, Flamingo and Las Vegas Hilton resorts.

Born Aug. 11, 1916, in Montreal, Shoofey was orphaned at age 2 and was raised in the St. Vincent Home for Boys in Brooklyn. He graduated from a Catholic-run high school and put himself through St. John's University in part by working in the accounting department of a New York department store for $10 a night.

He earned a degree in business administration and became a U.S. citizen in 1942, the year he joined the Army. Shoofey served in the Adjutant General's Office, where one of his assignments was counting the daily war dead. 'It was an unpleasant task', he said in his UNLV interview. Later, Shoofey saw action in France and the Philippines and served with post war occupation troops in Japan.

He returned to Brooklyn after the war and in 1947 drove to Southern California for a job. But Shoofey's car broke down on Main Street and he decided to make Las Vegas his home. Soon after, Shoofey was hired by Club Bingo and joined its management team in 1952 when it became the Sahara.

In 1967, Shoofey accepted an offer from Kerkorian to run the Flamingo as well as to hire a staff for the July 2, 1969, opening of Hotel International. In 1969, Shoofey was inducted into Hospitality Magazine's Hotel Industry Hall of Fame - the first Nevada hotel executive to achieve that honor.

Shoofey was a one-time vice president of the Nevada Resort Association. His philanthropic and civic causes included the Boys Clubs of America, National Jewish Hospital in Denver and the Clark County Tuberculosis Drive.

Alex Shoofey died aged 91 in 1997.

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Elvis Presley Video Tupelo's Own Elvis Presley DVD

Never before have we seen an Elvis Presley concert from the 1950's with sound. Until Now! The DVD Contains recently discovered unreleased film of Elvis performing 6 songs, including Heartbreak Hotel and Don't Be Cruel, live in Tupelo Mississippi 1956. Included we see a live performance of the elusive Long Tall Sally seen here for the first time ever. + Plus Bonus DVD Audio.

This is an excellent release no fan should be without it.

The 'parade' footage is good to see as it puts you in the right context with color and b&w footage. The interviews of Elvis' Parents are well worth hearing too. The afternoon show footage is wonderful and electrifying : Here is Elvis in his prime rocking and rolling in front of 11.000 people. Highly recommended.

Tupelo's Own Elvis Presley DVD Video with Sound.